Black Friday

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As you know Black Friday is the day following Thanksgiving Day in the United States, and traditionally marks the beginning of the Christmas shopping season. There are two explanations why it is called Black Friday:

1) The day’s name originated in Philadelphia in the 1960s, where it described the heavy and disruptive  traffic on the day after Thanksgiving when many stores offered large discounts. In the 1970s the term Black Friday was used in other cities around the USA.

2) “Black Friday” indicates the point at which retailers begin to turn a profit, or are “in the black” after buying their Christmas inventories.

In any case, the term became popular in the 1980s and widely used by the 1990s when it was often described as the busiest shopping day of the year. This was not the case until 2003 when it first hit the number one position.

What aboout Black THURSDAY? Well, the shops started opening earlier and earlier each year, till many larger department stores kept the doors open from Thursday onward.  Check out Walmart’s campaign this year: http://bit.ly/blckthursday.

Why is it the beginning of the Christmas sales? Well, the Thanksgiving Parades were often sponsored by the larger department stores,  and the parade often included an appearance by Santa at the end of the parade, with the idea that ‘Santa is just around the corner’. As all retailers wanted to be first to offer Christmas Sales, it was an unwritten etiquette among the retailers to not advertise Christmas till after the Thanksgiving Parade.

So now you better take advantage of our Sales Specials!!

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