Archive for August, 2011

Mad Bomber – Be Cool

August 10, 2011
Ready for the cold change...

Ready for the cold change...

The USA is currently experiencing extreme heat. You noticed? No cool hat is going to save you from this kind of heat. It is too hot to think about winter hats in the USA right now, so I will write about the cool side of our hats. We do have the coolest hats as you know.

How do living creatures deal with heat? How do we even identify hot animals and humans. Humans sweat. It is obvious that when you see a human drenched in sweat that he or she is hot. Have you ever seen an animal sweat? Not likely hey. Some animals do sweat, but not on or under their fur. They tend to have sweat glands on the soles of their feet, one of the few non furry parts of their body. Most animals find a cool spot and pant when they are hot, think of a dog or even a cat or bird. When they are exposed to hot temperatures they pant. Their energy levels go down and we watch them sprawled out on the floor, in the shade, on the grass, in a puddle. Birds sometimes spread their wings too, catching a bit of a breeze through them. In fact birds actually get goosebumps in the heat, when their hair/feather shafts become erect, giving them more surface area to cool with their feathers more spread out.

So, moving right along, we now know that too much heat is uncomfortable: Hot is the uncomfortable sensation of heat according to the dictionary. Hot food causcauses a burning sensation in the mouth (heat or chili). It is not desirable to get hot under the collar or drive a hot car, meaning stolen.

Describing something as hot ought not pertain to a positive description of anything. So why do we still describe some dresses as ‘hot’, or go see a band that is ‘hot’ when hot is far from comfortable. Why are we hot on the trail, and that is good too, or when you are close to finding something in a game of hide and seek you are also getting hot. We getting confused now?

Unfortunately there is no definitive answer to this question , but according to www.etymonline.com hot was used as early as the 1500s as sexy, and in hot on the trail in hunting in the 1600s. In 1895 it became to mean exciting and remarkable, but the negative meanings started in 1895 when hot started to be used to describe stolen property.

As opposed to hot the word Cool, as in Mad Bomber®Hats, can only describe positive vibes. Cool is comfortable, not freezing! Cool was used as early as 1730 in the description of a cool sum of money. Calm and cool as a personality was used in the late 1820s but not until 1933 was cool used to describe something fashionable, like our Cool Mad Bomber® hats!

So when we say Mad Bomber®hats are Cool there is no possible misunderstanding; cool is an unmistakable positive description. A Mad Bomber® hat could be described as hot if it came from the back of a truck or if it really is a sexy looking one, and if you put on a Mad Bomber®hat now in summer you will feel hot for sure, but even in the heat they still look very Cool!

Now take advantage of the summer offers and purchase your hat now, or better still gift them to someone living in the Southern Hemisphere!